Earlier this year musician Pharrell Williams took on a new role as creative director at Louis Vuitton, and it seems that he has fully embraced the company ethos of ignoring animal cruelty for profit.
Pharrell has just launched a new Louis Vuitton bag that costs a million dollars and is made of crocodile skin. This bag is not only a symbol of the most grotesque, tone-deaf aspects of extreme wealth and privilege, it is also the product of the torture and death of innocent animals.
This embarrassing choice comes on the heels of Gucci, in partnership with ethical superstar Billie Eilish, announcing the release of their classic 1955 Horsebit bag made from a next-gen vegan leather, proving that high-fashion can and should change with the times. Meanwhile Louis Vuitton is stuck in the past ignoring compassion and common sense and completely missing the moment.
Every year, more than 30,000 crocodiles are violently killed in Vietnam just so that out of touch clothing brands like Louis Vuitton can use their skins to make wallets, shoes, and handbags. These helpless animals endure horrific living conditions crowded into small, barren, tanks and cages for months or even a few years before they are killed. Crocodiles can live for 60 years in the wild, but in the name of old-fashioned fashion they are killed before they even reach the age of two. These ancient, feeling, creatures often have their throats cut and their spinal cords severed but continue to remain conscious as they are skinned alive, suffering unimaginable agony.
Over 20 major fashion brands, including luxury designers like Chanel and Vivian Westwood have made the ethical decision to stop using exotic animal skins in their products, but Louis Vuitton continues to be on the wrong side of history and continues to profit off of the suffering and abuse of these animals.
Please Join Species Unite in letting Louis Vuitton know there is nothing luxurious or fashionable about animal cruelty.
Sign the petition here: Tell Louis Vuitton to Stop Torturing Crocodiles
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